Synopsis
Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.
What You Will Learn In This Article
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers, not at them, by using a respectful conversational tone.
3. You will learn how and why you need to convey your enthusiasm to the reader.
Introduction
You’re a small business owner or a sole proprietor. And you write a blog aimed at your audience of current customers and prospective customers. You’re using your blog to show the world that you’re an expert in your particular field.
And that you’re willing to share the experiences and knowledge that you have gained during your career. You want your customers and prospects to know that you have the solutions and answers to their problems because you understand them and what they are going through.
You’re one of them and want to help them succeed. To show your audience that all of this is true and that you’re for real, there are some simple but powerful ways to prove this to them in your writing.
I have compiled two of my favorites here that you can immediately apply to your writing and make it more engaging:
Writing Tip # 1. Talk TO Your Readers, Not AT Your Readers
Talking to your audience in their words, their terms, their phrases, and at their level, is a very persuasive writing technique. If you indeed are an expert with many years of experience, this should be easy for you to do.
Speak to your audience, your customers, and your prospects in such a way that conveys the fact that you genuinely want to help them solve their problems, and help them become more successful.
You might be an expert, a Ph.D., a professor, a celebrity, and extremely successful. But, you must never, ever talk down to your audience. Don’t try to make yourself sound important by using big or obscure words. You’ll immediately look like an insecure fool if you do this. Your audience will be insulted and never come back.
It’s tough to become successful by alienating your audience. You need them as much as they need you. You wouldn’t be writing if you didn’t need them for whatever personal and professional reasons you might have yourself.
Talking in a helpful, friendly, respectful, conversational way goes a long way to getting people to listen to you and trust you. This is how you build an audience of readers, followers, and buyers.
Writing Tip # 2. Convey Your Enthusiasm
Showing your enthusiasm for the subject matter, AND your enthusiasm for sharing and helping your readers is a potent writing technique. This cannot be faked. Readers can detect nonsense from a mile away.
And once they get a whiff of dishonesty, you will lose them forever. If you don’t have this enthusiasm, why are you wasting your time and the reader’s time by writing in the first place?
Enthusiasm, excitement, and passion for a subject and wanting to share it to help people are very compelling. It’ll get every reader excited too. They’ll want to know more about the subject, AND about you. This is how you build an audience of readers, followers, and buyers.
“Speak to your audience, your customers, and your prospects in such a way that conveys the fact that you genuinely want to help them solve their problems, and help them become more successful.” (Tweet)
Conclusion
Now you have two easy-to-implement writing techniques that will help you attract, connect, and hold on to your readers. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.
Questions For Us To Think About And Discuss
1. What are some of the writing techniques that you have used to connect with your readers?
2. What are some of the writing techniques that you have used to show your enthusiasm for your subject?
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